Abstract: This book is an exploration of the transformative potential of artificial intelligence, and in particular generative AI, across the corporate communications landscape, it provides practical guidance on how to use these technologies as tools while emphasizing the irreplaceable value of human creativity, empathy, and responsibility. Unlike past technological shifts that focused on efficiency, AI is opening new creative frontiers. Commercial realms once shaped by human intuition and emotions can now harness data patterns while preserving core values of authenticity and meaning. However, as AI permeates communication channels from internal memos to press releases, ethical risks intensify. Establishing oversight and recognizing human judgement as the compass becomes vital. With insights from experts and case studies across industries, this guide aims to spark a movement where corporate communication is not beholden to machines but liberated by them, using data as inspiration rather than chains. It reminds readers of technology’s role as an enabler of distinctly human capacities such as storytelling, leadership, and ethical responsibility in business.
Titolo e contributi: Inspired by data : AI's transformative role in corporate communication / Giuseppe Mayer ; foreword by Vittorio Carlei
Pubblicazione: Milano : Bocconi University Press, 2023
Descrizione fisica: 248 p ; 24 cm
Lingua: Inglese (lingua del testo, colonna sonora, ecc.)
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|302.35 MAY INS