Inspired by data
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Modern linguistic material

Mayer, Giuseppe

Inspired by data

Abstract: This book is an exploration of the transformative potential of artificial intelligence, and in particular generative AI, across the corporate communications landscape, it provides practical guidance on how to use these technologies as tools while emphasizing the irreplaceable value of human creativity, empathy, and responsibility. Unlike past technological shifts that focused on efficiency, AI is opening new creative frontiers. Commercial realms once shaped by human intuition and emotions can now harness data patterns while preserving core values of authenticity and meaning. However, as AI permeates communication channels from internal memos to press releases, ethical risks intensify. Establishing oversight and recognizing human judgement as the compass becomes vital. With insights from experts and case studies across industries, this guide aims to spark a movement where corporate communication is not beholden to machines but liberated by them, using data as inspiration rather than chains. It reminds readers of technology’s role as an enabler of distinctly human capacities such as storytelling, leadership, and ethical responsibility in business.

Title and contributions: Inspired by data : AI's transformative role in corporate communication / Giuseppe Mayer ; foreword by Vittorio Carlei


Publication: Milano : Bocconi University Press, 2023

Physical description: 248 p ; 24 cm

EAN: 9791280623263

Publication date:2023

Language: English (language of the text, soundtrack, etc..)

Country: Italy




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General Processing Data (100)
  • Type of Publication Date: Publication Dates 1 and 2: monograph complete when issued, or issued within one calendar year
  • Publication Date: 2023
  • Target Audience: adult, specialistic

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Library Call Number Inventory Number Loan Status Lendability Return date
H-Farm Library 302.35 MAY INS 001-3926 On shelf Loanable
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