Brandsplaining: why marketing is (still) sexist and how to fix it / Jane Cunningham, Philippa Roberts.
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Modern linguistic material

Cunningham, Jane <1969->

Brandsplaining: why marketing is (still) sexist and how to fix it / Jane Cunningham, Philippa Roberts.

Abstract: Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.


Title and contributions: Brandsplaining: why marketing is (still) sexist and how to fix it / Jane Cunningham, Philippa Roberts.

1ed.

Publication: Dublin : Penguin Random House, 2021

Physical description: 222p., 23cm.

Series: Penguin Business

ISBN: 9780241456019

Publication date:2021

Language: Italian (language of the text, soundtrack, etc..), English (language of the text, soundtrack, etc..)

Names:

Keywords:

Classifications: 659.1014 PUBBLICITÀ . Linguaggi e comunicazione (21) 659.1082 (23) 659.1092 PUBBLICITÀ. Persone (ed. 22) (0)

General Processing Data (100)
  • Type of Publication Date: Publication Dates 1 and 2: monograph complete when issued, or issued within one calendar year
  • Publication Date: 2021
  • Target Audience: unknown
  • Government Publication: unknown
Textual Material, Monographic (105)
  • Literature: essays

There are 1 items, 0 on loan.

Library Call Number Inventory Number Loan Status Lendability Return date
H-Farm Library 659.108 CUN 001-1420 On shelf Loanable
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